INSTANT CAMERA: VIZCOM 5
"Back to the 2000s with a Clip"
BRANDING | IDEATION | RENDERING
AI GENERATION | VECTOR DRAWING
Viscom 5 | SP24 | ArtCenter College of Design
Instructor: Jesus Galaz | 3 Weeks Project
CANON
INSPIRATION
With rapidly advancing technology and economic growth, so much happens before our eyes that it can sometimes feel overwhelming. Perhaps it’s time to look back 20 years, to an era when tech innovations were just beginning to flourish—a time marked by the energy and creativity of young, vibrant culture.
FORM DEVELOPMENT
Embracing a simple, straightforward style, an instant camera seemed like a perfect choice. I chose Canon as the brand because of its renowned reputation and legacy in photography.
INSTANT CAMERA:
VIZCOM5
The VIZCOM 5 is an instant camera by Canon, designed with a compact, portable size and a retro aesthetic. It features an attachable flashlight, making it versatile for both novice photographers looking to capture moments for fun and mid-level professionals seeking an easy-to-use option for quick scene capturing.
PROMOTION POSTER
